Centre for People led Digitalisation
Our mission is to create needs-driven processes to support industry in realising the potential of a people-led approach to digitalisation. We place our most valuable asset - people - at the core of all our solutions.
We work in close partnership with industry to sustain and grow an enduring competitive advantage by enabling and developing digitally-engaged people and processes for UK manufacturing.
https://www.bath.ac.uk/projects/made-smarter-innovation-centre-for-people-led-digitalisation/
Aida Garcia Lazaro -
Research Associate
Aida earned her PhD in Economics from the University of York in 2019. Since then, she has been working as an economist and researcher at the Institute for Policy Research. She is affiliated with the Made Smarter Innovation: Centre for People-led Digitalisation and the Brunel Centre, both based at the University of Bath.
Aida's research focuses on the labour market, technological change, artifi
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