Sayonara, big events; guten Morgen, small is beautiful!
Sunday, July 01, 2012
.....to return to a theme....haven't big, expensive to attend (or even small, expensive to attend) events had their day?
To paraphrase some replies to my previous blog:
Yes, the big companies seize all the central space in the big exhibition halls - and are generous with coffee and do-nuts whilst marketing their incremental improvements; and the little guys - the real innovators - are squeezed to the edge.
And yes, networking is really important...but how much do those business cards you come home with actually cost each!
As Seth Godin points out in his blog, there is another way!